Meet Chief Will: an up-and-coming director/photographer coming out of LA

“I have a chip on my shoulder about how I go about my business,” Chief Will said in a recent interview. “Some people tried to warn me this line of work would be tough, but I’m a competitor by nature and I let that same drive to be better than my opponent push me in everything I do, especially my work now. I just want to be the best.”

For many, this attitude is something that you strive for but is hard to maintain. However, visual artist Chief Will uses these values to set him apart from his peers and competitors. After committing to visual arts just under five years ago, Will has worked with Mustard, Nipsey Hussle, Migos, Rubi Rose, Master P and Tyga.

Growing up in Crenshaw, Will cites having both parents during childhood as a big factor for him staying out of trouble. He credits his father for helping to give his life structure as well as the tools to take life by the horns and make what he wanted from it. 

As for creative inspiration, the young artist draws influence from everything from video games, to Kobe Bryant to Spike Lee. This is evident in the wide variety of projects he takes on and who he decides to work with.

Will looks to expand on the success in 2021 beginning with a Kalan FrFr music video that he looks to release this month.

Check out Will’s work on his Instagram @chief.will and stay tuned for more heat coming soon! You can see examples of his work below.