How Independent Record Label Manager Brittney Boston Navigated Her Career
Brittney Boston has had her fair share of trials and experimentations throughout her journey in pursuing a career in the music industry. She’s had a few different roles within music, including working as an A&R at a prominent music label. Now, she is pursuing her passion and creating her own opportunities by managing her own artists and becoming the co-founder of her own record label, called Living Legends Entertainment.
Check out who Brittney Boston is below:
Please introduce yourself for our readers and tell us a little bit about who you are.
I’m Brittney Boston and I have a background in marketing. I’ve been blessed to work on many different projects for Samsung, T-mobile, to NE-YO, DJ Snake, Raymix and more. I’m managing a few artists right now and run an indie label called Living Legends Entertainment with distribution alliances through BMG and Ingrooves (Strange & RBC).
How has your career evolved throughout the years from when you first started?
My career has evolved tremendously. I started out as an intern, conquered my dream job of A&R for Universal Music Group, to now helming an indie label and managing the careers of some rising stars.
Tell us what it was like to work as an A&R for Universal Music Group?
Everything in life is a choice and every opportunity provides a lesson to grown. I was gifted with an opportunity to work in an environment I wasn’t accustomed to, but I learned so much. My boss who I reported to signed J. Balvin and Karol G, so I learned a lot about Latin culture and was blessed to be able to work in that style of music. I’ve grown to love Latin music, EDM music and Regional Mexican music.
I’m sure working at Universal was a fun experience. What are some examples of projects you’ve worked on in the past?
I was mostly looking forward to working on Jenn Morel and Charly Black projects, but iId say outside of Ne-Yo, Year of the Gentleman … The “Bum Bum Tam Tam” remix was the most beautiful, complex thing I’ve ever been apart of. I also led the marketing initiatives in the U.S. for that track, so that was stressful, but rewarding. A lot of people may not even know this song, but it’s one of the biggest global songs ever. I’m happy to have been apart of it.
Did you gain a lot of experience working for Ne-Yo’s platform, Compound Entertainment? If so, what were some of the things you’ve learned?
I learned how to be an a good intern, how to hustle, how to A&R, how to market records, how to be an assistant, day-to-day, everything. I am grateful to have had that opportunity. Ne-Yo has always been one of my favorite songwriters so it was a blessing to work on his projects.
What made you make the transition from A&R into music management?
Management chose me! I hate the word management. After working with an artist early in my career, I vowed to never manage an artist again, but here I am. I am a natural empath so people are drawn to me. I have a way of talking to artist and I’ve always been good at handling business. The beauty in this is that I’m always learning and never comfortable.
Are there any projects you are currently working on and who are some artists you’re working with?
With regards to music, Dax is my main priority, we’re building something special and I’m proud to be his manager and business partner. He will be one of the biggest artists in the world. I also have a “viral” violinist, THMPSN, who is about to put out a Hip-Hop/EDM project. He’s a phenomenal producer amongst violinists. I am also consulting for a few artists and in addition to working with the Grammy Award Winning songwriter Lil Eddie and Latin artist Yung Raf and an R&B singer I’m excited about named Terrell Mackey. I have some other film and television projects in motion and am working on a new app.
You said that you were the tour manager on the past two tours for your artist. What was that experience like and was it difficult?
That was honestly a proud moment for me and my career. I’ve always wanted to tour with an artist I managed. Being a tour manager is a lot of work, I mean a whole lot. I managed a bunch of grown man for months, but we all learned a lot. Doing a show every night was a thrill. It’s tough to be a full-time manager, but to also go on the road and manage the tour is another level of beast. We did 23 shows in the U.S. And then 19 in Canada. I can’t wait to do it again. Dax is a hell of an entertainer and I can’t wait until we’re doing stadiums and arenas.
Sounds like you have a lot on your plate for when the world reopens! Where can people find you on social media and keep up with you?